“We will lead our industry by defining service excellence and building unmatched customer loyalty.”
“We will ensure a stress-free car rental experience by providing superior services that cater to our customers’ individual needs…always conveying the ‘We Try Harder®’ spirit with knowledge, caring and a passion for excellence.”
We will honor all commitments to our customers, employees and shareholders.
We will conduct business with unwavering high standards of honesty, trust, professionalism and ethical behavior.
We will communicate openly and frequently, sharing what we know, when we know it.
Respect for the Individual
We will treat each person with whom we work with respect, professionalism and dignity.
We will communicate expectations to employees, and provide honest and timely feedback on performance.
We will embrace a diversity of ideas, cultures, ethnicities, and backgrounds to enhance our promise and value to customers.
We will provide career development opportunities for employees who show initiative, and performance results to help them individually manage their careers to maximize their potential.
We will place the interests of our customers first.
We will be dedicated to providing an individualized rental experience that assures customer satisfaction and earns the unwavering loyalty of our customers
We will ensure that the “We Try Harder®” philosophy underlies everything we do and shines through in our service to customers.